SUTRA - USA
The word SUTRA in Sanskrit means helping to teach or transmit ideas from one generation to the next. The brand’s purpose is to combine the ancient ritual of zenfully sipping on a hot beverage with superfoods that have been healing people for tens of thousands of years. We were tasked with creating a series of packs that conveyed that peaceful feeling, using the brand’s product -a superfood dilutable powder- as the most important element. We created a breezy, clean and modern identity as joyful and light as we’re sure Sutra’s customers will feel when they try it.
